History of Music Videos

Pete Fraser introduced the understanding of the History of music videos. Looking at MTV which was introduced in 1981. We looked even before MTV this looking at Artists for example Nat Cole, The Beatles and Scopitones.


NAT KING COLE - I learnt that they used screens within a screens that is still used in contemporary music videos; even in 50 cents Candy shop with the paintings of the artists.






SCOPITONES - They had a goal and consistency with their music videos which were to be comical and fun to watch.





Unable to find but a Beatles music video used bird eye shots and high angled which made the music video more interesting inspiring for me to also do this effect to my targeted audience.

MTV

50 cent's candy shop was recognized use to its originality despite following its codes and conventions. The use of it being a dream makes things yet again out of the normality and story-like.

MICHAEL JACKSON'S THRILLER

Michael Jackson's Thriller is a 14-minute music video, released on December 2, 1983 Often referred to as the greatest music video ever and has also been voted the most influential pop music video of all time; it was named 'a watershed moment for the music industry' Guiness World Records listed it in 2006 as the "most successful music video", selling over 9 million units. As Michael Jackson's Thriller was  used as a massive marketing tool, it made me realise that my music video has to really have an effect on the audience. I personally thought it was good because
merging film-making and music.
                            

Lipsynching

Lipsynching is very important because if the words are not synchronised with the music it may be confusing and annoying to the audience. I have experienced this through Usher's music video more, it was not synchronised this demonstrates a poor example of this. This enlighted me to make sure my groups lipsynching is synchronised. 

A video that I would want my lipsynching to be like is Eminem's - I need a doctor, this is because Eminem's lipsynshing is righ and synchronised.

Introduction to Lipsynching:

 This is the first time I tried to lipsynch and I couldn't do it without the lyrics which I could only see for a period of time. I also couldn't do it because when the verse came I don't think I was prepared for it.

 This is the second clip of whip my hair.

 This was the best clip of lipsynching whip my hair. 

The next two lipsynching was for fun after thinking that I could get involved lipsynching as I thought the words wasn't so hard. I thought by the lyrics being quiet repetitive it would be easy to remember the words. I did find out the quiet difficulty if i didn't not know how the beat changed.

Song called I want you which is were I found the beat change so the lipsynching had to change.
so what? From Pink is a song I got involved to lipsynching because I was familiar with the song and liked it.

The next song I sang was Keri Hilson's Pretty rock. The reason why I chose this song is because I have been looking at Keri Hilson through her videos, behind the scene Photoshoot and she is my idol.

 wats going on? Pretty girl rock.

The reason why I chose Nicki Minaj's - Right thru me, not only because I like the song but because also I though it was be easy because of the pauses and the Parellism therefore the words would be rememberable. I also wanted to challenge myself with trying to rap in the verse.

 In this clip I had to stop because I couldn't do it as I thought the rapping bit was hard.

 I found that eventhough I finished lipsynching this whole song I thought it has hard was it came to lipsynch the rapping parts of the song because you didn't want lyrics would come as it was fast and did not have pauses at time.

                                        



Similar Texts

 WHAT IDEAS INFLUENCED ME OR MY GROUP AND I TO BE USED IN MY MUSIC VIDEO:

I looked at Swagger Right by RichGirls as I am a big fan of them. The idea that they are a group however show their different personalities through different clothing sense. This is an idea I also wanted to portray to the audience to reflect on different people's personality despite from the same culture or background. I love the sense of urban lifestyle; shown through the graffiti in shots, also from the use of rappers, as Rick Ross is smoking a cigar reflecting on his 'hardcore' life. I also liked the use of unison which has been shown in some parts of the video of similar movement, or walking as a group.

Richgirl ft Fabolous & Rick Ross - Swagger Right - Ma-Tvideo France3

We used Beyonce's Diva video for our beginning for our film. We liked the idea of her interpretation of diva. The first 6 seconds shows what we imitated, we used this in a different terms, as we wanted to tell the audience that we accept any audience and want them to part of our culture.

Beyonce - Diva

The choice of always changing clothes from the video below is what the group wanted to use as it shows different personalities and makes the video more interesting. As the video is also about 'swag' it has been reflected from the variety of clothes we use. It additionally shows we are wealthy enough to able to afford the outfits we use in the music video.

Destiny's Child - Lose My Breath

Cassie's 'Me and You' videos helped with creating my part of the video and the mirroring footage. I personally remember this music video for mirroring when seeing this video, the video was successful because of the use of variety of reflection shots. I thought it was a great way of representing women.

Cassie - Me & U

I'M THE FOOL - Soundgirl This is an effective music video as they use a lot of effects and locations which showed that our group should do the same to catch the eye. I personally the word used in some shots  (Around 14 times) to emphasis the lyrics. We can also do this or just use slow motion which is also used to emphasis things. The use of the roof made me and my group group keep the idea of using a roof as a location still.They are also in unison like Richgirl Dance and RD which looks like their a group which may also be considered to used.



UK Girls Group RD is similar to our group because it shares the same targeted audience, there is a lot of action in each video which I feel all videos need to do so to attract teenagers. As they are max. 20 years old they can relate to the young audience. We looked at movement of the group and considered to use that in our work as I feel they show team work in both videos.


Here is another video of RD.





Cali swag - 'Teach me how to dougie'
- This influenced our group to include the shots of people dancing as it shows the culture of the group which shows understanding of the group that the audience needs to understand.

Pre-Production work

DUE TO TECHNICAL ISSUES THE TREATMENT GOT DELETED.

Sheets I done into progression. 

Storyboards in progress

Digipak structural ideas

ANIMATIC 

This is an animatic I made in relation to my music video. I took images from my storyboard and put them together. This is the initial idea of how the beginning of the beginning of the music video show look like. 

PhotoShoot

I learn that framing is because photos needs to be straight, also style is important as they also attract the audience as they seem not boring and are interesting rather than bland. The more interesting it is the more it catches the audience eye. For my photos I may do them long shot to emphasis on the wealthy my group has, on top of this a half frame shot on individual than a middle framed close up as it is boring.

Here are photos evidencing taking pictures for my and my groups individuals digipaks:

                                          Green screen: In the editing process we can insert a background
                                           SFX Studios use this usual in professional work.

Lighting used to brighten up photos.

Five photos done in experimenting the camera work.

Preliminary Music Promo Task

My Preliminary task for my advanced portfolio was to create a short music video with no limited time. We first listened to the song which is below and made a song and was told to make images, no sound as the track was to be played over relating to 'hating education.' This gave me the understanding that lyrics were not so important as long as me 'the artist' was getting the message across to the targeted audience.
With my group, we were very enthusiastic, coming up with ideas continuously going to locations in college we thought were approach and also actions for example, kicking chairs, smashing lockers, being rude to teachers , being in detention, running around and writing 'fuck education' on mirrors. We shot many footage also in just over an hour.
Editing placed a important part to making this preliminary as it made things interesting, as for example, speeding up something emphasises something and makes it seem more interesting. I think the speed also relates to the energetic atmosphere that is trying to be portrayed.
 I really enjoyed this task as It was fun coming up with creative ideas, i.e. the bird eye view and running across the stairs. As also being fun I thought I learnt that different shots made things more interesting, additionally with the editing. I learnt that this portfolio was going to be a big contrast to my foundation portfolio as my ideas were simple to kept to being naturalist/ realistic genre.

Here below is the song that was played to us once and was used for our preliminary task:


Here is the final output of our preliminary task, Please Enjoy:



Here is a video of the footage me and group's used for our preliminary task and footage we did not include:

Magazine Advertising + History

History of Music Poster

1. Origins

The origin of music posters were hand drawn/written to advertise for local performances and musicals.

A wier audience was discovered in a relation to the advert of lithography which was progressed in the late 18th century which was all in relation to art/graphic art. Lithograph changed the advertising media and art 'world' as it allowed images to travel in ways they didn't e.g. books, prints and posters. 

2. First Golden Age - Belle Epoque

This was the era were artistic sort of posters were made. 

5. Nowadays - Access 

Due to editing access, software. Editors are able to produce different, complex posters. Here are some examples of magazine posters. You can the contrast due to font, image, colour and composition. 

Analysing Chosen/Appealed Magazine Posters