I looked at Swagger Right by RichGirls as I am a big fan of them. The idea that they are a group however show their different personalities through different clothing sense. This is an idea I also wanted to portray to the audience to reflect on different people's personality despite from the same culture or background. I love the sense of urban lifestyle; shown through the graffiti in shots, also from the use of rappers, as Rick Ross is smoking a cigar reflecting on his 'hardcore' life. I also liked the use of unison which has been shown in some parts of the video of similar movement, or walking as a group.
We used Beyonce's Diva video for our beginning for our film. We liked the idea of her interpretation of diva. The first 6 seconds shows what we imitated, we used this in a different terms, as we wanted to tell the audience that we accept any audience and want them to part of our culture.
The choice of always changing clothes from the video below is what the group wanted to use as it shows different personalities and makes the video more interesting. As the video is also about 'swag' it has been reflected from the variety of clothes we use. It additionally shows we are wealthy enough to able to afford the outfits we use in the music video.
Cassie's 'Me and You' videos helped with creating my part of the video and the mirroring footage. I personally remember this music video for mirroring when seeing this video, the video was successful because of the use of variety of reflection shots. I thought it was a great way of representing women.
I'M THE FOOL - Soundgirl This is an effective music video as they use a lot of effects and locations which showed that our group should do the same to catch the eye. I personally the word used in some shots (Around 14 times) to emphasis the lyrics. We can also do this or just use slow motion which is also used to emphasis things. The use of the roof made me and my group group keep the idea of using a roof as a location still.They are also in unison like Richgirl Dance and RD which looks like their a group which may also be considered to used.
UK Girls Group RD is similar to our group because it shares the same targeted audience, there is a lot of action in each video which I feel all videos need to do so to attract teenagers. As they are max. 20 years old they can relate to the young audience. We looked at movement of the group and considered to use that in our work as I feel they show team work in both videos.
Here is another video of RD.
Cali swag - 'Teach me how to dougie'
- This influenced our group to include the shots of people dancing as it shows the culture of the group which shows understanding of the group that the audience needs to understand.
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