Thursday, 9 December 2010

History of Music Videos

Pete Fraser introduced the understanding of the History of music videos. Looking at MTV which was introduced in 1981. We looked even before MTV this looking at Artists for example Nat Cole, The Beatles and Scopitones.


NAT KING COLE - I learnt that they used screens within a screens that is still used in contemporary music videos; even in 50 cents Candy shop with the paintings of the artists.






SCOPITONES - They had a goal and consistency with their music videos which were to be comical and fun to watch.





Unable to find but a Beatles music video used bird eye shots and high angled which made the music video more interesting inspiring for me to also do this effect to my targeted audience.
MTV
50 cent's candy shop was recognized use to its originality despite following its codes and conventions. The use of it being a dream makes things yet again out of the normality and story-like.



MICHAEL JACKSON'S THRILLER
Michael Jackson's Thriller is a 14-minute music video, released on December 2, 1983 Often referred to as the greatest music video ever and has also been voted the most influential pop music video of all time; it was named 'a watershed moment for the music industry' Guiness World Records listed it in 2006 as the "most successful music video", selling over 9 million units. As Michael Jackson's Thriller was  used as a massive marketing tool, it made me realise that my music video has to really have an effect on the audience. I personally thought it was good because
merging film-making and music.

                            

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